McDonald’s is getting into the metaverse

LendoChain
2 min readJan 18, 2023

McDonald’s, a fast-food giant, is set to enter the metaverse this year with a focus on offering its products in virtual worlds. The company has been experimenting with virtual reality and augmented reality for some time now, but it seems they’re finally ready to take the plunge into the metaverse.

One of the first products Mcdonald’s will offer in the metaverse is their food. The company is known for its burgers, fries, and other fast-food staples, and they plan to bring these items to virtual worlds. This means that you’ll be able to enjoy a Big Mac and fries while exploring a virtual world, just like you would in the real world.

McDonald’s has also teamed up with renowned digital content producer Karen X Cheng for a Lunar New Year ad. This partnership suggests that the company is serious about its metaverse ambitions and is looking to partner with existing metaverse projects. It’s possible that McDonald’s will partner with other companies to create unique virtual experiences for customers.

McDonald’s will utilize their existing fast-food kiosks and ordering app to allow customers to access their food in the metaverse. The company has recently introduced these technologies to streamline food ordering and make it easier for customers to get their food quickly.

Top Competitors in the Big Food Industry

While McDonald’s is the first major fast-food chain to enter the metaverse, they’re not the only food brand in virtual worlds. Other companies such as KFC and Pizza Hut are also experimenting with virtual reality and augmented reality. However, McDonald’s has a significant advantage over its competitors as it has a much larger customer base and a more recognizable brand.

McDonald’s entry into the metaverse is a significant move for the company and it’s exciting to see how they will utilize virtual worlds to offer their products. While they may face competition from other food brands in the metaverse, McDonald’s has a strong brand and a large customer base, which will give them a competitive edge. This may also serve to help them try out different products for their customers on the metaverse.

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